I like it, it's called Supply and Demand
Best thing about our country - it forces innovation and efficiency.
The gooberment calls it 'price gouging' when the supply is so low that prices go higher, but if you have ONE of something and you sell it, you have no more to sell
Used S&D years ago when we got too busy to function,
so raised prices enough to slow down demand
and made better profits on what we did,
if work slowed, lowered pricing and marketed a bit more to drive demand...