Wow Lloyd you are right, if you read the article from Trailer Life it notes the price's at 69.50 to 109.00 i got mine as a gift from my parents they paid around 70.00, it is nice as it has a on, off switch, 2 powerful fans and built in LED lights, and I don't have to carry a supply of "D" Batteries, but at the new prices they may be pricing their selves out of business.